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Farm Radio Weekly is a news and information service for rural radio broadcasters in sub-Saharan Africa. It is published by Farm Radio International.

Farm Radio Weekly

Farm Radio produces new research on rural radio

As many of our readers know, Farm Radio International is undertaking a three-and-a-half year action research project known as the African Farm Radio Research Initiative (AFRRI). With funding from the Bill & Melinda Gates Foundation, Farm Radio is working with radio partners in Ghana, Mali, Malawi, Tanzania, and Uganda to discover and document best practices for using radio-based communications to enhance food security in Africa. In two preliminary studies, researchers commissioned for AFRRI sought to summarize existing knowledge about communicating with radio and provide an overview of the economics of rural radio. These reports are now available online:

Communicating With Radio: What Do We Know? Findings from Selected Rural
Radio Effectiveness Evaluations
, researched and written by Linje Manyozo.
This study revealed that radio-based rural education can be effective in disseminating knowledge, especially when:
-It is combined with other extension activities;
-It features testimonials, voices of other farmers, and farming communities;
-It is entertaining, involving dramas with role models relevant to the local context;
-There are organized group-listening activities with a discussion facilitator;
-Local communities are involved in creating content;
-Broadcasts deal with local issues in local language.
The study can be found online at:
http://farmradio.org/english/partners/afrri/communicating-with-radio.pdf.

Economics of Rural Radio in Africa: An Introductory Study into the Costs and
Revenues
, researched and written by Chris Yordy.
This report revealed the following:
-The cost of programming for farmers varies greatly across different types of radio organizations and across different countries;
-Community stations tend to invest more resources in farmcasting than other types of radio stations but have problems sustaining such programming due to limited resources and dependency on donors;
-There are many opportunities for stations to generate revenues to support farmcasting which require further exploration;
-There is limited research available in the area of radio economics in Africa and additional research is needed at the country level to identify more specific avenues for investment.
This study can be found online at:
http://farmradio.org/english/partners/afrri/economics-rural-radio-africa.pdf.

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