Farm Radio International releases findings from successful radio-for-development project on World Radio Day
Date Posted: February 20th, 2012
In 2007, Farm Radio International began implementing the African Farm Radio Research Initiative (AFRRI). This research project aimed to find out more about the effectiveness of radio, whether farmers listen to farm radio programs and adopt new practices they hear about, and how using ICTs can make radio stronger. After four years, five countries, 25 radio stations and 49 Participatory Radio Campaigns, we now have an unprecedented body of evidence which shows that agricultural radio, combined with new ICTs, can reach and educate huge numbers of farmers living within range of its broadcasts. More importantly, we have shown that targeted participatory radio strategies result in impressive uptake of new farming practices – in some cases, one in five farmer-listeners adopted the practice discussed.
The AFRRI project model provides an evidence-based methodology that can be used to scale up innovations in agricultural development. Using the Participatory Radio Campaign format, programs that now reach 10-20,000 farmers can be scaled up to reach 200,000 or more at a cost of less than $1 per farmer served and under $5 per adopter.
It was fitting for FRI to release three AFRRI research reports on the first annual World Radio Day. The reports describe in detail what we learned about Participatory Radio Campaigns, radio-based Market Information Services, and how new ICTs can make radio stronger.
We hope you find these reports useful for your work, and welcome any feedback that you might wish to offer. We encourage you to share this exciting research with your network by forwarding these links, or sharing our homepage on Facebook and Twitter: http://www.farmradio.org/english/partners/home3.asp
You can access the reports directly here:
-“Participatory Radio Campaigns and food security: How radio can help farmers make informed decisions” http://bit.ly/farmradioprc
-“The new age of radio: How ICTs are changing rural radio in Africa” http://bit.ly/farmradioict
-“Marketing on the airwaves: Marketing information services and radio” http://bit.ly/farmradiomis