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Farm Radio Weekly

Radio series on infant nutrition in Zambia

As part of the United States Agency for International Development’s (USAID) Infant and Young Child Nutrition (IYCN) Project, the Zambia Ministry of Health and partners developed a 13-part radio series called “Bushes That Grow Are the Future Forest.” The aim of the series was to improve infant and young child nutrition practices.

Radio was chosen as a media because it was discovered that many of the target community members turned to radio for information on health. The project report details how content was decided upon, how scripts were developed, and audiences engaged.

The project report outlines many interesting lessons on how to develop radio that responds to community needs. It can be downloaded here (16 pages):  http://www.iycn.org/files/IYCN_radio_adaptation_guide_083111.pdf

Use this link to access 13 full scripts and seven radio spots: http://www.iycn.org/files/Final_IYCN_Zambia_Radio_Scripts_102910.pdf

2 Responses to “Radio series on infant nutrition in Zambia”

  1. Agro Radio Hebdo » Archives d'ARH » Notes aux radiodiffuseurs: Enfants et nutrition Says:

    […] en Zambie. Cet lien vous amène à écouter au 13 textes radiophoniques complets de la série: http://weekly.farmradio.org/2012/02/27/radio-series-on-infant-nutrition-in-zambia/ (en anglais […]

  2. Farm Radio Weekly » Farm Radio Weekly Archive » Notes to broadcasters: Children and nutrition Says:

    […] This piece from FRW #190 (February 2012) reports on a radio series called Bushes That Grow Are the Future Forest, which aired in Zambia. This link takes you to 13 full radio scripts from the series: http://weekly.farmradio.org/2012/02/27/radio-series-on-infant-nutrition-in-zambia/ […]

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