Date Posted: July 14th, 2014
Creators of radio programs can either make a conﬂict worse − because they are not clear about their objectives − or they can help ﬁnd a peaceful resolution to the conﬂict.
By target their programs towards a particular group − the target audience – broadcasters can help affected communities, regions or countries ﬁnd and progress along a more peaceful path.
Search for Common Ground has devised a training manual entitled Target audiences for peacebuilding. The manual aims to help broadcasters clarify the target audience for a particular program and design programs to achieve the greatest influence.
The 19-page document is available as a PDF file, and can be downloaded from this address: http://www.sfcg.org/programmes/rfpa/pdf/201010TargetAudience_EN_color.pdf