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Farm Radio Weekly is a news and information service for rural radio broadcasters in sub-Saharan Africa. It is published by Farm Radio International.

Farm Radio Weekly

Search for Common Ground handbook: Target audiences for peacebuilding radio

Creators of radio programs can either make a conflict worse − because they are not clear about their objectives − or they can help find a peaceful resolution to the conflict.

By target their programs towards a particular group − the target audience – broadcasters can help affected communities, regions or countries find and progress along a more peaceful path.

Search for Common Ground has devised a training manual entitled Target audiences for peacebuilding. The manual aims to help broadcasters clarify the target audience for a particular program and design programs to achieve the greatest influence.

The 19-page document is available as a PDF file, and can be downloaded from this address: http://www.sfcg.org/programmes/rfpa/pdf/201010TargetAudience_EN_color.pdf

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