Date Posted: September 22nd, 2014
Mambo Jambo Radio, affectionately known to its listeners as MJ, is a music and entertainment radio station based in Arusha, Tanzania. But in a first for MJ, its newest program focuses on agriculture and how to engage young people in farming.
Kilimo na Jamii, or Farming and society, hit the airwaves in northern Tanzania in June of this year. The program’s host, Rotlinde Achimpota, is no stranger to farming. She grows maize, cassava, pumpkins and potatoes in her kitchen garden in Usa River, about 25 kilometres east of Arusha.
Kilimo na Jamii is a 30-minute farmer radio program which airs every Saturday. Ms. Achimpota features farming advice from local agricultural extension officers and stories about successful farmers. But the highlights of the show are the two weather reports, during which Ms. Achimpota provides critical weather information for farmers in the station’s listening area.
Ms. Achimpota spent three months at The Hangar, Farm Radio International’s Arusha-based Radio and ICT Innovation Lab. There, she honed her skills as the reporter and producer of Beep for Weather. This is a mobile phone-based weather forecast which includes advice for farmers on how to use the forecast.
Ms. Achimpota receives weather data from the Tanzania Meteorological Agency and Toto Agriculture. She takes this data to extension officer Digna Massawe, who helps her provide listeners with an accurate weather forecast and meaningful analysis. During a three-month trial, farmers found the service useful; weather patterns have become erratic recently because of the changing climate.
Ms. Achimpota says her work with FRI helped her become more comfortable recording and editing the interviews and news items on her radio program. She says, “I’m becoming a radio producer. I do the [radio] program all by myself. I prepare it every week.”