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Farm Radio Weekly is a news and information service for rural radio broadcasters in sub-Saharan Africa. It is published by Farm Radio International.

Farm Radio Weekly

It’s better to sell together: The benefits of collective marketing

This week’s story from Malawi introduces a woman who has done well as a cassava farmer. Our script of the week profiles Tanzanian farmers – and processors – who have benefited from group marketing of cassava.

In Tanzania, cassava has undergone a personality change of late. Cassava was considered a subsistence food, and a food strongly associated with a particular culture and particular customs.

But now, cassava is ubiquitous. You can find cassava flour, raw cassava tubers and fried cassava snacks everywhere ― in markets, on the roadside, in supermarkets, and in the hands of female vendors in traffic jams.

This script looks at the cassava value chain, the challenges of positioning cassava in the marketplace, and how collective marketing is helping both cassava producers and cassava processors.

http://www.farmradio.org/radio-resource-packs/pakage-99-cassava-the-post-harvest-value-chain/its-better-to-sell-together-the-benefits-of-collective-marketing/

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