Date Posted: June 17th, 2013
This week, Farm Radio International took part in a live web chat with the Gates Foundation, in the run-up to this year’s G8 (Group of Eight) Summit. The G8 is a forum for the governments of eight of the world’s wealthiest countries: France, United States, United Kingdom, Russia, Germany, Japan, Italy, and Canada.
Farm Radio International believes technology and new media can make the world a better place, especially for farmers. More and more people have access to mobile phone and internet technologies, and combining these with the already established and open-to-all technology of radio opens many possibilities for education, interaction and participation. But what happens when you don’t have access to some of these new technologies?
This was the topic of a discussion hosted on the UN Foundation’s Google+ page (Google+ is an online social network created by Google). Mercy Karanja of the Bill & Melinda Gates Foundation, Farm Radio International’s Executive Director, Kevin Perkins, and Farm Radio International’s ICT specialist, Bart Sullivan, sat down to talk tech, with a specific focus on how Information and Community Technologies (ICTs) are revolutionizing radio for farmers.
One of the “coolest” ways farmers can interact with broadcasters is through beep voting or flash polls. Missed calling, also called flashing or beeping, is one of the most commonly used functions of the mobile phone. Just dial a number, let it ring, then hang up. People use missed calls to get in touch with someone without spending airtime. Radio stations are capitalizing on this, integrating it into their efforts to interact with their listeners.
For a full write-up of the event, please visit the FRI website at this link: http://www.farmradio.org/ourblog/2013/06/10/farm-radio-hangs-out-with-gates-foundation/
You can watch the discussion at this link: http://www.youtube.com/watch?v=EEcYzPOzWW4